As health clubs align themselves additional closely with health, exciting new opportunities area unit rising.
Among these is that the boom in health business enterprise, whose vital potential has been made public during a new report, the worldwide health business enterprise Economy, unveiled at the primary world health business enterprise Congress in Indian capital in Oct.
The organisers of the event, that was control in conjunction with the 2013 world Spa & health Summit, commissioned SRI International to hold out the analysis to benchmark the worldwide market. It disclosed that the economic impact of health business enterprise may be a large US$1.3trn a year.
Wellness business enterprise already accounts for fourteen per cent of total world business enterprise revenues and it’s forecast to grow on the average nine.9 per cent annually over following 5 years – nearly doubly the speed of worldwide business enterprise overall – reaching US$678.5bn, or 16 per cent of total tourism revenues, by 2017.
The researchers tracked two groups of wellness tourists: primary being those travelling specifically to keep up or enhance personal wellbeing, by visiting a destination spa or retreat; and secondary being those that travel for other reasons, however World Health Organization need to keep up a healthy life-style on the road.
This may appear one step far from the business model of a typical place of business, however there area unit synergies that would strengthen relationships with existing members and forge links with new customers.
I’ve simply came back from a Juice Master retreat – every week of juicing and exercise designed as a catalyst for life-style amendment – and see clear opportunities for collaboration.
Firstly, whereas retreats normally area unit an excellent kickstart, it’s simple to slide back to recent ways in which once the stresses of daily life come back. Health clubs might partner with retreats to support returning health tourists with fitness and nutrition programmes, delivered in-club, to assist them maintain healthy habits.
Alternatively, clubs might run their own retreats: residential stress management courses, hiking or yoga weekends. SRI found eighty four per cent of health visits area unit domestic, and health tourists also are high yield: they pay, on average, one hundred thirty per cent quite the common world tourer. These area unit people that area unit willing to speculate in their health, and a market well price obtaining attached .
My own expertise additionally suggests a decent proportion of health tourists don't seem to be current gym-goers, and aren’t seemingly to hitch a gymnasium till they feel they’re in higher form. A retreat or spa is usually seen as AN accessible beginning to higher health, and then appeals to totally different audiences. however by the time they’ve completed their retreat – maybe having lordotic their toe into physical activity for the primary time in years, losing to a small degree of weight, feeling mentally and physically higher – they could be prepared for the gymnasium, once more provided a seamless transition will be place in situ.
Health clubs will serve the secondary health tourer market too, by creating facilities accessible to travellers; models like payasUgym.com will facilitate exploit this sector.
The opportunities area unit there for clubs to harness health business enterprise to drive revenue, build communities and attract new markets.
Among these is that the boom in health business enterprise, whose vital potential has been made public during a new report, the worldwide health business enterprise Economy, unveiled at the primary world health business enterprise Congress in Indian capital in Oct.
The organisers of the event, that was control in conjunction with the 2013 world Spa & health Summit, commissioned SRI International to hold out the analysis to benchmark the worldwide market. It disclosed that the economic impact of health business enterprise may be a large US$1.3trn a year.
Wellness business enterprise already accounts for fourteen per cent of total world business enterprise revenues and it’s forecast to grow on the average nine.9 per cent annually over following 5 years – nearly doubly the speed of worldwide business enterprise overall – reaching US$678.5bn, or 16 per cent of total tourism revenues, by 2017.
The researchers tracked two groups of wellness tourists: primary being those travelling specifically to keep up or enhance personal wellbeing, by visiting a destination spa or retreat; and secondary being those that travel for other reasons, however World Health Organization need to keep up a healthy life-style on the road.
This may appear one step far from the business model of a typical place of business, however there area unit synergies that would strengthen relationships with existing members and forge links with new customers.
I’ve simply came back from a Juice Master retreat – every week of juicing and exercise designed as a catalyst for life-style amendment – and see clear opportunities for collaboration.
Firstly, whereas retreats normally area unit an excellent kickstart, it’s simple to slide back to recent ways in which once the stresses of daily life come back. Health clubs might partner with retreats to support returning health tourists with fitness and nutrition programmes, delivered in-club, to assist them maintain healthy habits.
Alternatively, clubs might run their own retreats: residential stress management courses, hiking or yoga weekends. SRI found eighty four per cent of health visits area unit domestic, and health tourists also are high yield: they pay, on average, one hundred thirty per cent quite the common world tourer. These area unit people that area unit willing to speculate in their health, and a market well price obtaining attached .
My own expertise additionally suggests a decent proportion of health tourists don't seem to be current gym-goers, and aren’t seemingly to hitch a gymnasium till they feel they’re in higher form. A retreat or spa is usually seen as AN accessible beginning to higher health, and then appeals to totally different audiences. however by the time they’ve completed their retreat – maybe having lordotic their toe into physical activity for the primary time in years, losing to a small degree of weight, feeling mentally and physically higher – they could be prepared for the gymnasium, once more provided a seamless transition will be place in situ.
Health clubs will serve the secondary health tourer market too, by creating facilities accessible to travellers; models like payasUgym.com will facilitate exploit this sector.
The opportunities area unit there for clubs to harness health business enterprise to drive revenue, build communities and attract new markets.
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